Correct Answer: Correct answer is: (B) Only 1,.
Exam Relevance: HRM exams, Marketing exams, Management exams
Difficulty: Moderate
Concept notes: The function of HR management involves planning, organizing, leading, and controlling the staffing needs of an organization. Relationship marketing focuses on developing and maintaining long-term relationships with customers, not short-term ones. Robert Katz is known for his work on managerial skills, not for popularizing financial incentives for workers.
Common Mistakes: Students may confuse the nature of relationship marketing, thinking it involves short-term relationships rather than long-term ones.
Explanations: The first statement is true as HR management does involve planning, organizing, leading, and controlling the staffing needs of an organization. The second statement is false because relationship marketing aims to develop and manage long-term, not short-term, relationships with customers. The third statement is false because Robert Katz is known for his work on managerial skills, not for popularizing financial incentives for workers.
Option Analysis: - Option A: Incorrect because the second statement is false.
- Option B: Correct because only the first statement is true.
- Option C: Incorrect because the second and third statements are false.
- Option D: Incorrect because the third statement is false.
Mnemonic: HRM-PLC, RM-LTR, Katz-Skills