Market Research

Market Research

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Question 1 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
The data has already been collected for some purpose other than the current study; less expensive.
A
Consumer satisfaction research
B
Industrial satisfaction research
C
Primary research
D
Secondary research
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Question 2 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following is a type of survey scale:
A
Unstructured
B
Tobias
C
Dramatic inferential
D
Likert
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Question 3 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
How much did NZ spend on market research in 2012?
A
US$96 million
B
US\$212 million
C
US\$54 million
D
US\$7 million
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Question 4 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following statements is correct when designing a questionnaire?
A
Keep the questions long and detailed
B
Avoid 'closed' questions
C
Ask 'leading' questions
D
Keep the questions short to ensure the survery is completed
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Question 5 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following is an example of a primary data source:
A
A call report
B
A market-research survey
C
A sales invoice
D
An expense report
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