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Question 1 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
The data has already been collected for some purpose other than the current study; less expensive.
Consumer satisfaction research
Industrial satisfaction research
Question 2 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following is a type of survey scale:
Question 3 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
How much did NZ spend on market research in 2012?
Question 4 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following statements is correct when designing a questionnaire?
Keep the questions long and detailed
Avoid 'closed' questions
Ask 'leading' questions
Keep the questions short to ensure the survery is completed
Question 5 [CLICK ON ANY COICE TO KNOW RIGHT ANSWER]
Which of the following is an example of a primary data source:
A call report
A market-research survey
A sales invoice
An expense report
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