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Market Research
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Question 1 |
The data has already been collected for some purpose other than the current study; less expensive.
Consumer satisfaction research | |
Industrial satisfaction research | |
Primary research | |
Secondary research |
Question 2 |
Which of the following is a type of survey scale:
Unstructured | |
Tobias | |
Dramatic inferential | |
Likert |
Question 3 |
How much did NZ spend on market research in 2012?
US$96 million | |
US\$212 million | |
US\$54 million | |
US\$7 million |
Question 4 |
Which of the following statements is correct when designing a questionnaire?
Keep the questions long and detailed | |
Avoid 'closed' questions | |
Ask 'leading' questions | |
Keep the questions short to ensure the survery is completed |
Question 5 |
Which of the following is an example of a primary data source:
A call report | |
A market-research survey | |
A sales invoice | |
An expense report |
There are 5 questions to complete.