Market Research

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Market Research

Question 21 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which technique is used to collect data that has been previously collected for a purpose other than the current research situation?
A
Primary research
B
Secondary research
C
Primary and secondary research
D
Primary and desk research
Question 22 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A research design characterised by a flexible and evolving approach to understand marketing phenomena that are inherently difficult to measure.
A
Exploratory research
B
Descriptive research
C
Conclusive research
Question 23 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Data obtained for the first time and used specifically for the particular problem or issue under study.
A
Consumer satisfaction research
B
Industrial satisfaction research
C
Primary research
D
Secondary research
Question 24 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Your are doing a survey about coffee brand perceptions. You have no budget, and field the survey to your social media followers. This is an example of using:
A
A Probability Sample
B
A Stratified Sample
C
A Convenience Sample
D
A Blind Sample
Question 25 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one is not example of an open question?
A
why do you think that?
B
please explain your answer
C
describe that experience
D
please select your sizing
There are 25 questions to complete.