Marketing Management

 

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Marketing MCQ questions - management

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Question 1
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A
Product advertising
B
Pioneer advertising
C
Defensive advertising
D
Societal marketing
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Question 2
..... are the only service distributors which o not require direct human interactions.
A
Electronic channels
B
SSTS
C
Direct service channels
D
Speculative channels
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Question 2 Explanation: 

The rise of direct and digital channels in retail banking, with an increasingly important role for mobile, obviously does not stand alone. Consumers are channel-agnostic and it's clear that retail banks as a result need to align their channel distribution approach and move from multi-channel to omnichannel distribution strategies.

Retail banking: the growing importance of direct channels

PP16-FF Electronic Marketing Channels • Interactive electronic technology has made possible electronic marketing channels, which employ the Internet to make goods and services available for consumption or use by consumers or industrial buyers. • A unique feature of electronic marketing channels is that they combine electronic and

PDF Marketing Channels and Wholesaling

When you sell a physical product, it's easy to keep distribution strategy and channels at the top of the priority list. You may have a direct sales team, a network of resellers & VARs, a retail presence, a catalog and/or an e-commerce website. But what about distribution channels for services?

Distribution Channels for Services Companies | Marketing MO

Question 3
Large tools and machines used in a production process for a considerable length of time are classified as
A
Major equipment
B
Accessory equipment
C
Component parts
D
Raw materials
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Question 3 Explanation: 

Machinery and equipment. Machinery and equipment used directly and predominantly in the production of tangible personal property for sale can be purchased exempt from sales tax using Form ST-121, Exempt Use Certificate. Machinery and equipment used in the administration or distribution phases does not qualify for the exemption.

Machinery, Equipment, Materials, and Services Used in Production

Question 4
How many type of price discriminations are there?
A
1
B
3
C
2
D
4
Management Questions answers

Question 4 Explanation: 

Also known as group price discrimination, third-degree price discrimination involves charging different prices depending on a particular market segment Demographics Demographics refer to the socio-economic characteristics of a population that businesses use to identify the product preferences and purchasing behaviors of customers.

Price Discrimination - Definition, Types and Practical Example

In this type of price discrimination, the monopolist is required to segment market in a manner, so that products sold in one market cannot be resold in another market. Moreover, he/she should identify the price elasticity of demand of different submarkets.

Price Discrimination under Monopoly: Types, Degrees and Other

3rd degree price-discrimination is sometimes known as direct price discrimination. Because a firm directly sets different prices depending on distinct groups of consumers (e.g. age) Because a firm directly sets different prices depending on distinct groups of consumers (e.g. age)

Price Discrimination - Economics Help

Question 5
Which of the following BEST describes the consumer's preference for products that are widely available to them?
A
Production concept
B
Marketing concept
C
Selling concept
D
Product concept
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There are 5 questions to complete.

 

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