Marketing Management

Marketing MCQ questions - management

Question 1 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
A
Product advertising
B
Pioneer advertising
C
Defensive advertising
D
Societal marketing






Question 2 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
..... are the only service distributors which o not require direct human interactions.
A
Electronic channels
B
SSTS
C
Direct service channels
D
Speculative channels
Question 3 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
Large tools and machines used in a production process for a considerable length of time are classified as
A
Major equipment
B
Accessory equipment
C
Component parts
D
Raw materials






Question 4 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
How many type of price discriminations are there?
A
1
B
3
C
2
D
4
Question 5 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
Which of the following BEST describes the consumer's preference for products that are widely available to them?
A
Production concept
B
Marketing concept
C
Selling concept
D
Product concept






Question 6 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
The ..... concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
A
Product
B
Marketing
C
Production
D
Selling
Question 7 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
Services that do not meet customer expectations are called:
A
service failures
B
critical incidents
C
Servuction failures
D
service recovery






Question 8 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
..... is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A
Target marketing
B
Psychographic segmentation
C
Product Differentiation
D
Consumer behavior
Question 9 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to which one of the following characteristic?
A
Personal characteristics
B
Psychological characteristics
C
behavioral characteristics
D
Demographical characteristics






Question 10 ->Click on any option to know the correct answers (सही उत्तर जानने के लिए किसी भी Choice पर क्लिक करें)
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
A
Motive
B
Belief
C
behavior
D
Attitude
There are 10 questions to complete.

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