Correct Answer: Correct answer is: (C) Door-to-door personal interview.
Exam Relevance: Market Research Exams, Social Science Research Methods Exams, Business Research Exams
Difficulty: Moderate
Concept notes: Door-to-door personal interviews are the most expensive survey research method due to the high cost of fieldwork, travel, and interviewer compensation.
Common Mistakes: Students may mistakenly believe that telephone interviews or mall intercept interviews are the most expensive due to the perceived costs of technology and location-specific sampling.
Explanations: Door-to-door personal interviews involve direct interaction with respondents in their homes, which requires significant travel and time from interviewers. This method incurs high costs for interviewer compensation, transportation, and logistics. In contrast, telephone interviews and mall intercept interviews are less costly as they do not require extensive travel and can be conducted more efficiently.
Option Analysis: - Option A: Telephone interviews are less expensive than door-to-door personal interviews as they do not require travel and can be conducted more quickly.
- Option B: Mail surveys are generally the least expensive method as they do not require interviewer compensation or travel.
- Option C: Door-to-door personal interviews are the most expensive due to the high costs associated with fieldwork and interviewer compensation.
- Option D: Mall intercept interviews are less expensive than door-to-door personal interviews as they are conducted in a single location and do not require extensive travel.
Mnemonic: Door-to-Door: D for Dollars, D for Drives, D for Dollars
Ques 51 explanation is not related to the question…
Very useful question but plz give explanation with correct answer