Correct Answer: Correct answer is: (D) Likert type.
Exam Relevance: Psychology exams, Market Research exams, Social Science exams
Difficulty: Easy
Concept notes: The Likert scale is a psychometric scale commonly used in questionnaires to measure attitudes or opinions. It typically consists of a series of statements that the respondent rates on a scale of agreement or disagreement.
Common Mistakes: Students may confuse the Likert scale with other types of attitude scales, such as the Guttman scale or the Thurstone scale, which have different structures and purposes.
Explanations: The Likert scale is characterized by a series of statements or questions, each followed by a range of responses that measure the degree of agreement or disagreement. A five-point Likert scale typically ranges from "strongly agree" to "strongly disagree," or in this case, "strongly approved" to "strongly disapprove." This makes the Likert scale the correct choice for the given description.
Option Analysis: - Option A: The Guttman scale is a unidimensional scale where items are arranged in a cumulative manner, and it does not fit the description of a five-point scale varying from strongly approved to strongly disapprove.
- Option B: The Bogardus social distance scale measures the willingness of individuals to engage in social relations with members of other groups, and it does not fit the description of a five-point scale varying from strongly approved to strongly disapprove.
- Option C: The Thurstone scale uses a set of items that are pre-tested and ordered by their difficulty, and it does not fit the description of a five-point scale varying from strongly approved to strongly disapprove.
- Option D: The Likert scale fits the description of a five-point scale varying from strongly approved to strongly disapprove, making it the correct answer.
Mnemonic: LAD: Likert Agrees, Disagrees
Ques 51 explanation is not related to the question…
Very useful question but plz give explanation with correct answer