UGC NET Full Mock test
Question 36 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER] |
DAGMAR approach in marketing is used to measure:
consumer satisfaction | |
Public relations | |
Advertising results | |
Selling volume |
Question 36 Explanation:
Created in 1961 by Russell Colley, Defining Advertising Goals for Measured Advertising Results (DAGMAR), is a marketing tool for measuring the results of an advertising campaign. DAGMAR seeks to guide consumers through four phases, also known as the ACCA advertising formula. ACCA is an acronym for awareness, comprehension, conviction, and action. It also sets specific and measurable objectives to determine the overall success of the campaign.
Question 37 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER] |
Assertion (A): Formal communication tends to be fast and flexible. Reason (R): Formal communication is a systematic and orderly flow of information.
(A) is false but, (R) is correct | |
Both (A) and (R) are correct and (R) is correct explanation of (A) | |
Both (A) and (R) are correct, but (R) is not correct explanation of (A) | |
(A) is correct but, (R) is false |
Question 38 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER] |
As per Union Budget 2017-18, the Payments Regulatory Board (PRB) will be set up under the Reserve Bank of India (RBI). Who will be chairman of the proposed board?
Cabinet Secretary | |
Finance Secretary | |
Finance Minister | |
Governor of RBI |
Question 39 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER] |
As 513 is related to 8 and 344 is related to 7, in the same way 126 is related to
6 | |
5 | |
4 | |
3 |
Question 39 Explanation:
8*8*8=512 1=513
7*7*7=343 1=344
and then we have 126 i.e 5*5*5=125 1=126
Question 40 [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER] |
A private school asks teachers to attend duties if necessary even during holidays. Management supports this action by saying that they were being paid for their holidays too. This situation refers to
Lack of professional standards | |
Lack of respect for professional rights of teachers | |
Lack of will on the part of teachers to refuse | |
None of the above |
There are 40 questions to complete.
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