Correct Answer: Correct answer is: (C) Marketing plan.
Exam Relevance: OSSC Examination, MBA Entrance Exams, Marketing Management Exams
Difficulty: Easy
Concept notes: The 7 P's of services marketing include Product, Price, Place, Promotion, People, Process, and Physical Evidence. Marketing plan is not one of these elements.
Common Mistakes: Students may confuse the 7 P's of services marketing with other marketing concepts or frameworks, such as the marketing mix (4 P's), leading to incorrect identification of elements.
Explanations: The 7 P's of services marketing are a framework used to analyze and manage service offerings. They include Product, Price, Place, Promotion, People, Process, and Physical Evidence. Marketing plan is a broader concept that encompasses various strategies and tactics, including the 7 P's, but is not itself one of the 7 P's.
Option Analysis: - Option A: People is one of the 7 P's of services marketing.
- Option B: Process is one of the 7 P's of services marketing.
- Option C: Marketing plan is not one of the 7 P's of services marketing.
- Option D: Physical evidence is one of the 7 P's of services marketing.
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